Kumawood: The Ghana Film Industry Kenyans Are Uncomfortable About
For Ghanaians, this was a brilliant idea. In line with global film industries like Hollywood, Bollywood and Nollywood, they named their industry after their city of Kumasi. However, Swahili speaking countries find this a bit of an uncomfortable mouthful.
A tweet by BBC Africa reminded us of the nature of global languages and how one word might mean several things in different dialects. Particularly, some words could be proper in one lexicon but absolutely vulgar in others.
Of course, Kenyans saw this and shared their thoughts on what this means.You've heard of Hollywood, Bollywood and Nollywood - but what do you know about Kumawood?— BBC News Africa (@BBCAfrica) January 26, 2019
Our reporter @BenInLDN set off to explore a new local film hub for #BBCWhatsNew - but where do you think he went? 🤔📽🎬 pic.twitter.com/6XGbDKcnaT
In Swahili speaking countries it will be hard to sell this name— Muteithia CK (@muteithiack) January 26, 2019
Kenyans we're here for Kuma you can keep the wood.— shakazulu🇰🇪 (@pabloclavers) January 26, 2019
BBC took over to clarify some things just in case..
Spoiler alert ‼️🚨 Kumawood is named after the city of Kumasi in Ghana! 🇬🇭 🎥 🎬— BBC News Africa (@BBCAfrica) January 26, 2019
Should we expect to see lots of Kumas in their productions?🤔🤔— The Prince Of Meru (@PrinceOfMeru) January 26, 2019
Kuma and wood , together, well 😂😂😂 pic.twitter.com/qL6r42mSHj— Femme actuelle ✨💛 (@zippoglisia) January 26, 2019
For those of you who do not understand Swahili, the first four letters of Kumawood mean 'female genitalia' while the rest of the word associate with 'male genitalia' in slang.
Wow, what a combination.
By the time we published this, the Ghanaians refused to comment and kept saying the name of the industry came up long time ago and Kenyans should just get their minds out of the gutter.
Good luck with that!
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