Next Year, People Will Spend More Time Online Than On TV, Grim Days For Mainstream Media - DAILY UPDATES

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Next Year, People Will Spend More Time Online Than On TV, Grim Days For Mainstream Media


Next Year, People Will Spend More Time Online Than On TV, Grim Days For Mainstream Media

For the first time in the history of the world, people around the world are expected to spend more time online than they spend watching TV.
In 2019, people will spend an average of 170.6 minutes on different platforms online like Facebook and YouTube. The average time spend each day watching TV will be 170.3 minutes.
According to Zenith Media, this happened faster than was expected. They had earlier predicted that television would still be more popular than the internet in 2019.
Advertisers will spend $60 billion more on internet than television in that year. This trend of rise in popularity will keep going up in the subsequent years.
The television business is coming under heavy fire from the internet as the latter engages in what can only be described as a hostile takeover.
As people's preferences shift online, advertisers are also putting their money online. The traditional media which is heavily dependent on advertising revenue is seen taking deliberate steps to stay afloat.

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