TrueCaller Opens Africa Office In Nairobi, Seeks To Expand - DAILY UPDATES

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TrueCaller Opens Africa Office In Nairobi, Seeks To Expand

TrueCaller Opens Africa Office In Nairobi, Seeks To Expand

Swedish software company True Software Scandinavia AB has set up its first office in Nairobi which will also act as its continental headquarters.
TrueCaller which uses caller ID service to achieve call blocking functionality, identification of unknown numbers and integration with social media platforms is very popular in Kenya with its user base reaching six million in the recent past.
Zakaria Hersi, True Software Scandinavia AB's director of partnerships in Africa, said on Wednesday that Kenya provides one of its highest global usage in the world thus a top market for them.
We look forward to bringing new, innovative and localised services and offerings and expand our presence and start to engage more deeply in the country's tech ecosystem.
TrueCaller blocks close to 5 million spam calls and 14 million spam messages in Kenya monthly. These calls range from scams, nuisance and financial  services. More than 90 per cent of these calls are spam.
The spike in scammers that use phone calls to lure their victims to send them money among other exploitations may be the key driver behind the high number of Kenyans using the TrueCaller app.

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