Hits Not Homework Is Losing Ratings And Fans Fast: Here’s Why
Hits Not
Homework, Capital FM’s rush hour show, is now at its lowest point in its entire
history of existence.
The show
which was once hosted by renowned and celebrated radio presenters like Eve
D’Souza has been on a downward spiral after Amina Abdi’s exit. The ratings are
tanking by each passing day and there seems to be no tangible damage control
from the producers of show.
Hits Not
Homework is flying on autopilot and it is clear to fans and former fans that
the show is on self-destruct mode.
It all
started when Capital FM began scouting for a young presenter to replace Amina
Abdi who had found a new home in The Trend. The auditions dubbed The Capital
One aimed at finding a formidable replacement who did not necessarily have to
have any prior experience in radio.
Many young
men and women were enthusiastic about the process and they all went through the
process of submitting test videos and attending the auditions which were judged
by Capital FM staff like Anita Nderu and other celebrities.
Capital FM
pulled a fast one on all who had braved all obstacles to attend the auditions
by giving Anita Nderu the job even though she was a judge during the auditions
and had been in the industry for more than 5 years even though The Capital One
had been put out there as searching for new talent.
What
followed was a social media storm that saw participants of the competition, media
personalities and sympathizers attack Capital FM for taking them for a ride.
In a bid to
save face, Hits Not Homework stated that they had picked three winners and they
would join Anita Nderu in steering the show. Many saw this as a damage control
gimmick as it was not what they had stated earlier.
Now the
show was under Anita Nderu, Anne Mwaura, Tracy Wanjiru and a little known DJ.
They were received with a fire baptism but many optimists hoped the storm would
calm as the journey progressed.
A series of
mistakes by the show producers now threaten to tear apart the show. The show
seems to target the very young pre campus and campus audience going by the
relationship topics discussed by the presenters.
How helpful is this conversation???? Of all the issues bediviling the nation this is what you could come up with?? Really ??? Bure kabisa...— Sam Kiura (@Samkiura) February 8, 2018
There are deeper issues affecting millennials, depression and mental health, orientation, poverty, sexual abuse e.t.c trust me, that's content people want to listen to, not just about sex and petty relationship issues.— Kwena (@MGKwena) February 7, 2018
This
approach has two major loopholes. The target audience is nearly nonexistent and
the previous presenters had over the years grown with the audience and now that
audience feels misplaced.
The youth
in the bracket being targeted by Anita and company barely listens to radio.
They are watching movies and series throughout the day and night, they are
watching football and involving in bed activities.
Many who
used to tune in to the show have complained that Anita has brought Maina and
King’ang’i from morning to evening. A topic such as “Should your partner’s
phone have a password?” is synonymous with Maina Kageni’s Classic 105 morning
show.
Hits not Homework is now just a Maina and King'ang'i that doesn't sell land.— Phanto (@_wangwe) February 7, 2018
And
recently when Kenyan models in the fashion and commercial industry were
complaining of exploitation and sexual harassment, Hits Not Homework brought in
a person who is allegedly involved in the exploitation and another who is
allegedly privileged to participate in the conversation and offer solutions to
the issue.
Why not interview @sheila_kanini who started the #paymodelske hashtag and was brave enough to share her experiences and start a much needed conversation?— StyleByShary (@SharonKMwangi) February 8, 2018
Anyway, I guess y'all just wanna interview your friends soooo 🤷♀️ https://t.co/3tWAQAXjjr
Many felt
this was out of touch and meant to benefit from a disaster. Their apology after
the show has done little to help the situation.
Hi @AmalMAbdul @sheila_kanini we would love to have you on the show to share your experiences #Paymodelske— #HNH984 (@HitsNotHomework) February 8, 2018
Kindly DM your contact details to facilitate this. #HNH984
Ladies and
gentlemen, Hits Not Homework is on a free fall.
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