Exclusive: Why Anita Nderu Was Fired From Capital's Hits Not Homework

Exclusive: Why Anita Nderu Was Fired From Capital's Hits Not Homework

Exclusive: Why Anita Nderu Was Fired From Capital's Hits Not Homework

Anita Nderu's days on Kenya's most popular evening radio show are numbered after Capital FM decided not to renew her contract.
It was not only Anita Nderu who was shown the door. The entire crew of Anita Nderu, Tracy Wanjiru and DJ Jo Kisila will no longer be part of Hits Not Homework.
While the radio station has not fired them from the company, the decision not to renew the contracts was guided by the controversies that marred Anita Nderu's hiring and their failure to deliver like their predecessors.
Tracy Wanjiru has been moved to the Saturday Breakfast show. The radio station is yet to assign Anita Nderu and DJ Jo Kisila new roles. Anita Nderu was previously a news presenter.
The crew was doomed to fail right from the start as many contenders of the Capital One auditions cried fowl. Anita Nderu was part of the judges that ran the auditions and she still got the job.
There were numerous complaints on social media that the show was going down the drain because of the inexperience of the new hosts. Many fans of the show felt that Anita Nderu was too boring and was not relatable with.
The predominantly hip hop show saw its ratings tank massively as the hosts chose to make it an extension of Instagram banter. It was not even three months before it became a ghost of its former self.
Anita Nderu as the senior most presenter in the show failed to live up to the expectations. The glory brought to the show by seasoned presenters like Joey Mutheingi, Amina Abdi Rabar, Eve De Souza and Soulo.
While Capital FM's programmes controller, Michael Waithaka decided to take a more diplomatic approach in explaining the situation saying the show needed direction, it is very clear that Anita Nderu was axed to save a show that was its lowest ratings since inception.

Send tips, business inquiries and all else to dailyupdateskenya[at]gmail.com

No comments

Powered by Blogger.