Uhuru's Milk Company Under Fire For Using Inappropriate Ads
We all know that the Kenyatta Family is King in the Kenyan Milk sector. Under the Brookside umbrella, the family business has since consolidated their market share by buying out other milk processors.
After the hotly contested dual-leg elections in Kenya, NASA coalition had beseeched their supporters to boycott Brookside milk as it supports what they call an oppressive regime.
They have recently come under fire for using the advertisement below,
The billboard depicts Caucasian princesses, which has raised outcry as it is in Nairobi, which is predominantly African.
Has the boycott hit hard they have had to change strategy?
Below are some complaints,
You boycott brookside and then you want to tell them how to market their products.— 🇰🇪 PD MULA 🇰🇪 (@PRINCE_PAUL_JNR) December 4, 2017
They use those princesses coz of Disney...... These are the cartoons kids watch. Kwani mnataka nini?— Tabby💕 Gichohi (@tabby_wothaya) December 4, 2017
I think its cheaper since if you use our(Kenyan) image,that's cost,you know what I mean...so it's cost cutting approach since boycott.— MUTUA Samwel (@PSALM87) December 4, 2017
It's evidently clear that Brookside is IRRESISTIBLE. The same guys who've been buying & pouring off brookside products to Glorify the magnitude of the purported 'product boycott' are the ones shouting at the top of their lungs about the frozen yoghurt ad. 8th wonder of the world.— Atanas (@Atanasi_) December 4, 2017
This is wrong. Brookside is using images glorifying whiteness to appeal to middle class Kenyan kids who watch Disney movies. They should be ashamed of manipulating kids with Western images. We've got animals of our oral tales. The ones the rich are poaching in national parks https://t.co/Db4lggcPPx— Dr Wandia (@wmnjoya) December 4, 2017
Goodmorning good people, On that resist note, do you want Brookside to have Mbugua of Faiba on their yoghurt?— iRango (@Alex1Rango) December 4, 2017
Sandeni!
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