Beauty And Brains: This Is Sheila Mwanyigha's Opinion On Media Shutdown

Former television and radio presenter was one of the people who Nation Media Group fired and since then she has migrated from traditional media to the online platforms.
She has a YouTube channel called Sheila Lives Out Loud and has of late been vocal on social media, giving her two cents on matters she feels she is well versed with.
When three major media houses found themselves shut down for airing live the swearing in of Raila Odinga, an online debate ensued on the preparedness of the country to survive without the three media houses that advertisers almost wholly depend on.
Sheila Mwanyigha feels there is need for marketers to have a bigger budget on social media campaigns and the influencers.

Media shutdowns serve to emphasize the need for marketing budgets to invest in social media marketing and especially the influencer campaigns.

Media shutdowns serve to emphasize the need for marketing budgets to invest in social media marketing and especially influencer campaigns. Was your brand seen yesterday? 🧐🧐🧐

— sheila mwanyigha (@MissMwanyigha) January 31, 2018

The lady also said we are living in unusual times in the country and painted a dark picture for the mainstream media saying they will be shut down over and over again and thus the need for us to think beyond them.

And they will be shut again. And again. And again. It’s business unusual and I don’t think mainstream media understands this...

— sheila mwanyigha (@MissMwanyigha) January 31, 2018

What do you think?