Global! SportPesa Set To Announce Sponsorship Of Formula 1 Racing Team
Kenyan betting giant, SportPesa, is set to announce a sponsorship deal of Racing Point Force India F1. The deal is said to be in the region of $8m in 2019 with an additional $2m each year if they remain up to 2021 i.e. $10m in 2020 and $12 in 2021. SportPesa has aggressively marketed its brand in its objective of becoming a global household name.
Apart from sponsoring the local sports scene, SportPesa has made deals with Everton, Arsenal, Torino among other global and European outfits.
This new venture into Formula 1 will be a boost in promoting F1 racing in Kenya and increase a fanbase that already exists.
The company's ability to make such huge investments in sports goes to show how much profit they make.
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